Brano Design · Marketing OS
Agents / 08 · International Follow-Up
Agent Specification

International Follow-Up Agent

Ensure no international prospect in the Canada, UK, or Ghana 3-touch campaign falls silent. Drive conversion from Touch 3 to booked discovery call.

01

Agent Profile

Target Markets
Canada · UK · Ghana
Campaign Scope
3-Touch Intl Outreach
Cadence
Daily scan · Weekly digest
Primary Data Source
Gmail · Prospect Sheet
Review Touchpoint
Fri 9:00 AM ET · 30 min
Owner
Betty Brano
02

Core Skills

01
Monitor
Touch Status Tracker
Scans Gmail threads labeled Intl-Outreach, reconciles against the master prospect sheet, and flags every prospect's current state: Sent · Opened · Replied · Silent-7d · Ready-for-Next-Touch.
In: Gmail label Intl-Outreach, Prospect Master.xlsx
Out: Updated Status column, flagged queue
02
Interpret
Reply Classifier
Reads inbound replies and sorts them into four action lanes: Interested (book call), Not-Now (60-day nurture), Not-Fit (archive), Out-of-Office (re-queue).
In: Reply text, sender role, market
Out: Classification + recommended next action
03
Draft
Touch 4 Personalizer
For prospects silent 14+ days post-Touch 3, generates a market-specific Touch 4 with a fresh value hook — a relevant case study, an industry data point, or a warm referral offer — all within brand guardrails.
In: Prospect metadata, market, prior thread
Out: Gmail draft in Intl-Outreach-T4
04
Report
Weekly Digest Generator
Every Friday at 8:30 AM ET, emails Betty a one-page digest: replies received, drafts queued, prospects gone cold, upcoming discovery calls, and recommended actions for the 9:00 AM review block.
In: Week's campaign activity
Out: Digest email + call-to-action checklist
03

Weekly Workflow

Mon–Thu
Monitor
Daily Gmail scan, status updates, replies classified, drafts pre-built
Fri 8:30 AM
Digest
Weekly summary email sent to Betty
Fri 9:00 AM
Review
30-min calendar block — Betty reviews queue + approves sends
Fri by noon
Send
Approved Touch 4 drafts sent · discovery calls booked
Mon AM
Inform
Feeds warm-lead list into the Monday Deep Work block
04

Brand Guardrails

Every generated message must comply with the following:

  • Government language: Use "NAVFAC" or "federal agency stakeholder" only. Never reference specific military installations, DoD, or West Point.
  • Certifications: MBE, M/WBE, and Woman-Owned Business only. NMSDC does not appear in any outbound content until renewed.
  • Audience framing: All messaging speaks to Procurement Officers, Owners, and Developers — never architects or designers as the decision-maker.
  • Typography in attachments: Arial (body) and Cormorant Garamond (display) only.
  • Scheduling link: Always use calendar.app.google/VQ7cBtyamMmuSSNt9 — never Calendly or a prior link.
  • Tone by market: Canada — warm and collaborative · UK — crisp and credential-forward · Ghana — relationship-first and capacity-building-oriented.
05

Q2 Success Metrics

100%
Prospects with a tracked Touch-4 status
≤24h
Median response time to inbound replies
6+
Discovery calls booked by Jun 30
3
A-grade leads advanced to proposal stage